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Google Analytics 101 – Understanding the basics of Google Analytics
Google analytics (GA) is a free web analytical tool that generates detailed statistics about the following: Website traffic Traffic sources Conversions Sales or e-commerce The product, which is...
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Campaign Tracking Guideline with Google Analytics – The What, Why & How to
What is campaign tracking in Google Analytics? Google Analytics (GA) is able to track all visitors to your website. However, by default there are only four channel groupings, also called Mediums –...
View ArticleHow to Become Google Analytics Certified and Master Web Analytics
Do you use Google Analytics on a daily basis? Are you data driven and love to analyze trends and metrics? Do you like spending time figuring out what went wrong or determining what is successful on...
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Why Site Speed Metric is important and how to improve it
You have an SEO and content friendly website, and you also have a good design but somehow your conversions aren’t following. You must wonder, what is wrong with your site? Your site speed could have...
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6 Foolproof Rules For Video SEO on YouTube
Video is only as good as the audience it reaches. Every minute, over 50 hours of new video is uploaded. Optimizing your video SEO so that it meets the criteria of people searching for videos like...
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How to Chose an Online Marketing Agency
How to Chose an Online Marketing Agency Blog 1/3 From my time here at IMA Interactive, I have come to understand the difficulty a company faces when choosing an online marketing agency. I’ve had...
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Google Analytics Project Launch Checklist
Working for an agency can be hectic sometimes especially as you get more and more clients. Because there is so much to do and so much thought put into different clients, forgetting things will happen...
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Two Types of Online Marketing Agencies You Should Avoid
Blog 2/3 If you aren’t picking the right online marketing agency, your potential client may never see your website. The mistake a lot of companies make is investing without taking the time to learn...
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The Importance of an SEO Audit
The importance of an SEO Audit on an existing website is an extremely important step to take when switching agencies. The common story I hear is that a client is unhappy with their current SEO...
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How to Create and Track Vanity URLs Using Google Analytics
Have you ever wondered how brands track their offline advertising (TV, radio, newspaper) on their website? One way is to create a vanity URL. I’ll explain what is it, how to create it, and how to track...
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Defining Your Mission Critical Goals
In my last post, I spoke about focusing on my mission critical goal in order to ensure productive days at the office. In this post I want to go in more detail about what a mission critical goal is and...
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Own Your Assets: A Cautionary Tale About Digital Negligence
“They won’t give me access to my domain name. Is that legal?” “Why is my Yelp page claimed by someone else?” “My marketing agency won’t give me access to my Google Analytics account.” Three harrowing...
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5 easy ways to optimize your Yelp Business profile
Think of the top websites in the world and your answers will vary between Google, Facebook, Twitter and Amazon, but did you know that Yelp is the 9th most visited site in the world with over 75 million...
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My Number 1 Conversion Strategy: Hit the Green Button!
In this post, I’m going to talk about my number 1 conversion strategy for optimizing websites but first I’m going to tell you a story about my youth. Back in the 90’s I was still in college and I...
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How to Add a Call To Action Button on a Facebook Ad
This time last year, we would still get the occasional confused comment on our clients’ Facebook ads: “How do I get the discount?” “Where do I go?” For some reason, about 1 in 25 people just didn’t...
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Conversion Tracking is a Pretty Big Deal [Part I]
In the world of online marketing conversion tracking is a pretty big deal. It allows you to calculate the return of investment [ROI] on your advertising or marketing campaigns. I don’t know about you...
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Should You Invest In Yellow Pages Online Directories?
If you go back 25 years, there were only 3 traditional ways to market your company: Television, Radio, and Print, which included Yellow Pages. For many businesses, Yellow pages was a guaranteed bet...
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How to Grant Admin Level Access to Google Analytics & Adwords
Grant Admin Access to Google Analytics Sign In to your Google Analytics account Hover over to the top Navigation and Select ADMIN Under ACCOUNT, select USER MANAGEMENT Under ADD PERMISSIONS, enter the...
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